Prem Kumar Katkam
Business Head | P&L & Expansion Leadership | ₹300Cr+ AUM | Driving Growth Across AP & Telangana
- Role
- City Lead at Oro
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Prem Kumar Katkam
I am a results-driven business leader with 11 years of experience driving growth across…
Experience
City Lead
Nov 2021 — Present · Hyderabad, IN
Leading the AP & Telangana region with full P&L ownership and acting as CEO for both states. Scaled the business from a single-city launch (Hyderabad) to 5 cities (Vijayawada, Warangal, Guntur, Karimnagar), building 100+ cross-functional teams and establishing all cities as profitable units. Key Achievements: Scaled AUM to ₹300 Cr+ and achieved ₹500 Cr+ loan disbursements within 3 years. Made Hyderabad the first profitable city and replicated the model across all regions. Reduced Customer Acquisition Cost by 66%, improving profitability and marketing efficiency. Maintained portfolio quality with NPA <10% and ensured 100% recovery from auctioned defaulters. Built and led 100+ member team across sales, operations, and collections. Improved sales conversion ratios: 25%(digital) and 18%(outbound). Launched freelancer & partner-led growth programs, adding ~10% revenue month-on-month. Delivered sustainable growth, maintaining 35% month-on-month net addition to AUM.
Education
upGrad.com
Advanced digital marketing and communications, Marketing
Vijay high school
10 th standard, SSC
1996 — 2007
University of Hyderabad
Master of Business Administration (MBA), Marketing/ Operations
2013 — 2015
Careers for engineering students
Bachelor's Degree, Mechanical Engineering
2009 — 2013
Skills
- Marketing
- Visual Merchandising
- Business Development
- C
- Microsoft Office
- Sales
- Social Media Marketing
- Microsoft Excel
- Powerpoint
- Market Research
- Online Marketing
- Facebook Marketing
- Microsoft Word
- Microsoft Powerpoint
- Marketing Strategy
- Account Management
- Team Building
- Management
- Strategic Planning
- Business Analysis
- Photoshop
- Sales Management
- Business Strategy
- Teamwork
- Team Management
- English
- Customer Service
- Training
- New Business Development
- Lead Generation
- Research
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