Prem Jethwa
Chief Executive Officer @Biteluxe
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WORK HISTORY
Chief Executive Officer @Biteluxe
Maidenhead, GB
On a mission to maximise the human touch in hotels.
EDUCATION
University of Hertfordshire
BSc (Hons), Economics and Philosophy
MiniMBA
Marketing
ABOUT PREM JETHWA
Founder of Biteluxe, where we help hotels feel more human by letting AI handle the repetitive stuff.Proud to be a Boutique Hotelier Awards tech finalist.We hear about AI everyday now. What makes Biteluxe different?Biteluxe combines human oversight with a smart tech platform. We help hotels make AI sound like their very best staff, then use it to take repetitive tasks off the team’s plate so they can spend more time with guests.No platforms to manage and no tech updates. Hotels simply pick up the phone or send us an email and we do the updating.Concrete example;\"We’ve got a jazz trio playing and a special set menu for Mother’s Day. Could we let all staying non-corporate guests know about it?\"Done. No fiddly dashboards.Deeply customised and connected to everything.We work with branded and independent properties that want to use AI to enhance the human touch, not diminish it-Occasionally found speaking about luxury hotel messaging strategy at events such as The Independent Hotel Show, hotel roundtables, and hospitality podcasts.
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