Preksha Trivedi

About Preksha Trivedi

My journey has been quite diverse. It began at Google, where I started as a User Operations Specialist, setting processes for high-profile accounts and personally assisting their workings. However, my passion for content creation led me to write my debut novel,\"Love and Snow,\" which gained popularity and sold copies. Inspired by this success and driven by my love for media, I decided to pursue an MBA in film and media studies alongside an MA in British Literature. Transitioning into the film industry, I started as a content analyst, evaluating scripts for potential success. Over time, I advanced to executive producer roles for web series on Hotstar and feature films for UV Creations, collaborating with directors like Tharun Bhascker and Sankalp Reddy. Additionally, I served as a content agent for Rana Daggubati, shaping engaging narratives. Alongside my film endeavors, I founded Preksha Theatre Company, contributing to the city\'s artistic scene with over 20 captivating plays.

Experience

1. Creative Director

   Raasta Studios

   Nov 2024 — Present · Hyderabad, IN

   Creative Strategy & Vision – Define and execute the studio’s creative direction, ensuring alignment with brand and business goals.Content & Campaigns – Oversee ideation and execution of high-impact campaigns across various mediums.Team Leadership – Mentor and manage a team of creatives, fostering collaboration and innovation.Community Building- empowering artists through skill-building and fair opportunities.Brand & Business Collaboration – Develop impactful creative solutions for brand communication and client projects.Production Oversight – Supervise content production, ensuring quality, efficiency, and seamless execution.Innovation & Experimentation – Drive creative risk-taking, explore new storytelling formats, and push artistic boundaries.

Education

• Nasr School

  High School, Accounting and Business/Management

  2008 — 2010

• St Anns degree college

  Bachelor’s Degree, Business/Commerce, General

  2010 — 2013

• Annapurna College of Film and Media

  Master of Business Administration - MBA, Communication and Media Studies

• Annapurna College of Film and Media

  Master of Business Administration (M.B.A.), Film and Media

  2015 — 2017

Skills

• Dancing
• Theatre
• Basketball
• Painting
• Craft
• Dance
• Teaching
• Performing Arts
• Editorial
• Social Media
• Analytics
• Magazines
• Sports
• Publishing
• English
• Social Media Marketing
• Blogging
• Editing
• Management
• Microsoft Office
• Project Management
• Market Research
• Film
• Microsoft Excel
• Strategy
• Marketing Strategy
• Team Management