Prekshaa Malu
Communications expert who currently talks to paintings for a living
- Role
- Communications Lead at Asign
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Prekshaa Malu
As a Communications Manager, I provide content solutions and marketing support to boutique agencies and businesses to help them grow online. With over 10 years of experience in marketing and content management, I have executed mass media, digital media, and social media campaigns for various sectors and platforms. I am also a skilled writer and editor with a background in journalism and creative writing. One of my recent projects was a fellowship with the National Museum of Stockholm, Sweden, where I developed an AI game narrative incorporating their vast portrait collection. This was a challenging and rewarding opportunity to combine my passion for storytelling, art, and technology. Previously, I was the lead content strategist at Wiggles.in, a pet care brand, where I headed the web revamp, packaging, labeling, social media, PR, e-commerce, CRM, and internal communications. I worked for Indian Cancer Society as a senior marketing manager. I handled communications for mass media (Radio, Print, Digital, OTT) and social media. I conceptualised and executed influencer-led and email marketing campaigns that received wide media attention. I created a network in the social impact space and also worked with reputed Bollywood and Television stars. I wrote ad copy for print ads for the leading national daily Dainik Bhaskar and digital ads for the Times of India. I even wrote radio jingles for oral cancer awareness that were aired on BIG FM. I handled a national radio campaign across 56 radio stations to spread awareness about breast cancer and childhood cancer. My mission is to create engaging and impactful content that connects with audiences and drives results.
Experience
Communications Lead
Sep 2024 — Present · Mumbai, IN
Education
Gyan Kendra High School
SSC
1995 — 2009
R.D National College
BMM
2012 — 2013
Mithibai College
HSC
2009 — 2011
Sanskriti Academy
Bachelor of Arts - BA
2015
Asian College of Journalism
PG Diploma
2013 — 2014
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