Preksha Shah
Driving ROI with Paid Media and Data-Driven Marketing | Digital Marketing Coordinator | MS in Marketing Analytics
- Role
- Digital Marketing Coordinator at Northeast Shared Services
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Preksha Shah
Marketing mind. Data geek. Coffee lover. Currently brewing up paid media magic as a…
Experience
Digital Marketing Coordinator
Aug 2025 — Present · NY, US
Manage paid display ad campaigns (Catalina, Zillow, Flipp) from content to spend optimization- Create and maintain catalogs for paid social (Meta, Snapchat, TikTok)- Track and report on paid media budgets, spend, and performance- Oversee Carrot Ads & Shopper Link revenue, billing, and partner relations- Develop content for Retail Media Network and coordinate sponsorships- Support ecommerce marketing via collections, landing pages, emails, and in-store promos- Lead push notification strategy; develop SMS marketing program- Deliver campaign and performance reports for optimization.
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