Preksha Jain
McDonald\'s India (Marketing) | MICA 2021-23 | St. Xavier\'s, Mumbai
- Role
- Category Brand Manager at McDonald's
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Preksha Jain
Brand management professional with experience in leading category growth, new product…
Experience
Category Brand Manager
Apr 2023 — Present · Mumbai, IN
Lead for Dessert Category, Family & Affinity Marketing- Lead the India launch of the global Minecraft Movie Meal collaboration, a disruptive campaign which lead to high frequency of Minecraft Movie Meals bought and Gen-Z brand love scores increase- Driving volume and sales growth via strategic interventions (pricing, menu, merchandising). Leverage occasions and festivals to grow dessert consumption- Launched multiple branded collaborations with Lotus Biscoff, Mondelez (Oreo, Gems) and Nestle (KitKat)- Worked on the Mixology platform in collaboration with Coca-Cola- Birthday Party and Happy Meal on ground collaborations for movie launches such as Despicable Me 4
Education
MICA | The School of Ideas
Master of Business Administration - MBA, Marketing
2021 — 2023
The Cathedral and John Connon School
Indian Certificate of Secondary Education (ICSE)
2010 — 2015
St. Xavier's College
Higher Secondary Certificate, Humanities/Humanistic Studies
2015 — 2017
St. Xavier's College
Bachelor of Arts - BA, Psychology
2017 — 2020
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