Preity Verma

About Preity Verma

I am a Digital Marketing Strategist with 11+ years of experience helping B2B, Real Estate, FinTech, EdTech, and eCommerce brands scale revenue through data-led decision-making, structured execution, and full-funnel marketing systems.My core strength lies in translating complex performance data into clear growth strategies — identifying bottlenecks, prioritizing high-impact opportunities, and designing scalable marketing frameworks across paid media, SEO, lifecycle marketing, and analytics.Over the years, I’ve led and mentored cross-functional teams of up to 30 members, managed multi-million dollar annual marketing budgets, and partnered closely with stakeholders across product, sales, analytics, and creative functions to drive sustainable business outcomes.I specialize in Growth & performance strategy (not just execution), Revenue-focused paid media & SEO frameworks; Marketing analytics, attribution, & optimisation; CRM, lifecycle, & automation strategy (HubSpot); Team leadership, process governance, and stakeholder alignmentI’m particularly effective in roles that require ownership, judgment, and strategic clarity, where decisions influence revenue, efficiency, and long-term growth - not just short-term metrics.Currently, I’m focused on strategy-led leadership roles where data, systems, and accountability drive measurable impact.

Experience

1. Digital Marketing Manager

   Canibuild

   Aug 2025 — Present

   Leading and scaling cross-functional teams of 15+ professionals, owning and optimizing end-to-end marketing strategies while integrating AI-driven tools to enhance efficiency, performance, and decision-making.Spearheading quarterly buyer persona and customer insight programs by uniting BD, Marketing, and Customer Experience teams to translate primary research and competitive insights into high-impact marketing strategies.Leading end-to-end media and digital marketing strategy across paid search, paid social, display, and email channels.Partnering with Product, Sales, Content, and Design teams to align campaigns with business goals and customer experience.Driving a culture of continuous upskilling and professional development across teams, ensuring readiness for evolving digital, data, and AI-driven marketing landscapes.Owning media planning, execution, and optimization using data-driven testing and creative experimentation.Managing HubSpot CRM including segmentation, lead scoring, workflows, dashboards, and marketing automation.Executing and optimizing email nurture and lifecycle campaigns to improve engagement, conversion rates, and lead quality.Building and maintaining performance dashboards; analyzing CTR, CPL, ROI, and attribution metrics to guide budget allocation.Leading A/B testing initiatives across creatives, messaging, audiences, and channels. Managing agencies and third-party vendors, ensuring compliance, tracking accuracy, and cost efficiency.Acting as central point of contact for campaign timelines, execution governance, and stakeholder communication.

Education

• GrowthSchool

  Growth Hacking Mentorship Program, Growth Hacking

• West Bengal University of Technology, Kolkata

  Bachelor of Computer Application, Computer Science

  2007 — 2010

• NIILM Centre for Management Studies

  Master of Business Administration - MBA, Marketing and IT

  2012 — 2014

• 1% Club

  Personal Finance Mastery, Personal Finance