Preeti Shah

About Preeti Shah

Driven by a genuine passion for people and technology, I’m an HR Specialist in the IT sector who blends strategic vision with a personal touch. My journey has taken me through every facet of HR, starting from end- to -end recruitment cycle, Enter and exit formalities, Performance Management, Employee relation, Grievance handling, Payroll management to HR compliances.Let’s connect and explore how we can create workplaces where innovation and people excellence go hand in hand!

Experience

1. People Operations & Marketing Executive

   Wbcom Designs

   Jul 2024 — Present · Lucknow, IN

   Develop and manage engaging content for websites, blogs, social media, and digital campaigns.• Conduct keyword research and implement on-page and basic technical SEO strategies.• Optimize website pages, meta tags, headings, and internal linking structures.• Manage PPC Campaigns including keyword selection, ad copywriting, bidding strategies, and budget optimization.• Monitor PPC performance metrics such as CTR, CPC, conversions, and ROI.• Track website and campaign performance using Google Analytics and Search Console.• Manage End-to-End Recruitment, from job postings to onboarding new hires.• Work on payroll processing also, offer support and clarification on payroll-related matters to employees.• Manage employee benefits programs, including health insurance, provident fund, and Term policies.• Organize and lead meet-ups and workshops at colleges and various venues to spread awareness about WordPress.• Manage the company’s social media accounts to enhance engagement and reach, creating and posting content using tools like Canva and Fotor.

Education

• Indira Gandhi National Open University

  Master of Business Administration - MBA