Preeya Dabir

About Preeya Dabir

I am passionate about developing and marketing impactful services and products that align with customer needs.

Experience

1. Sr Product Marketing Manager

   Yammer, Inc

   Aug 2012 — Present

   Develop and execute go-to-market strategies for new products and feature releases• Drive the communications strategy for internal stakeholders, end users, and business leaders, and translate Yammer’s product capabilities into clear, easy-to-understand marketing materials• Work closely with Product and Engineering to develop and release new features and products• Build user awareness and adoption of Yammer. Create tutorials, blog posts, user emails, and other direct-to-user communication channels• Manage internal product marketing communications as the connection between Product and other strategic stakeholders, including PR, Pre- and Post-Sales, Business Marketing, and Customer Service• Collect input from the market to inform Product roadmap, working with key clients, analysts, and the Yammer sales team• Positioning, Messaging, and Content development – distill key “whole product” capabilities into compelling buyer-facing messages, collateral and other marketing assets• Market expert on the buyers: how they buy and their buying criteria• Sales Enablement – communicate the value proposition of Yammer to the sales team and develop killer sales tools that support all parts of the sales cycle• Work closely with demand generation, corporate and event marketing teams to execute awesome marketing campaigns, events, SEO, web design and more

Education

• Stanford University Graduate School of Business

  MBA, Business, Marketing, Entrepreneurship

  2009 — 2011

• Stanford University

  Bachelor's degree, BS

• Pinewood School

  K-12th

  2003

Skills

• Strategy
• Go-to-Market Strategy
• Marketing
• Product Marketing
• Product Management