Preety Keith
Senior Brand & Product Marketing Manager @Tilray Brands, Inc.
Signup · Get unlimited contacts
WORK HISTORY
Senior Brand & Product Marketing Manager @Tilray Brands, Inc.
Full 360-degree ownership across 5 brands with cross-functional team (Product/R&D, Sales, Operations, Regulatory, Legal, Business Intelligence) with a focus on driving revenue, market share and operating margin growth.• Oversaw Canadian-led strategy through AOP planning, budgeting and forecasting.• Developed and executed GTM strategies for approximately 10 new SKUs each quarter, including competitive analysis, positioning, messaging and communication strategy. • Utilized consumer insights and data to inform on product development and accompanying marketing campaigns. • Focused on P&L management to drive topline and bottomline growth.• Utilized category, consumer and competitive data to unearth new brand opportunities for market share expansion.
EDUCATION
Queen's University
Bachelor of Commerce, Commerce
BrainStation
Digital Marketing Certificate, Digital Marketing
Nanyang Technological University, Singapore
Bachelor of Commerce - Exchange Program
SKILLS
ABOUT PREETY KEITH
A passionate brand and product marketer with over 15 years of experience in both established and emerging industries including traditional CPG, Toy and Alc/Bev. Experienced in brand marketing, product innovation and GTM planning, general business management, new brand development and positioning, pricing and promotions, advertising, P&L management and competitive and financial analysis- Highly experienced in the development and implementation of 3YP and AOP plans, including accompanying communication plans and budgeting and forecasting (between $1MM-$5MM annual marketing budgets)- Passionate about innovation and product launches and have brought +100 new products to market from white space development straight through to commercialization, including multiple Canadian-led launches that have won awards in Canada and abroad- Skilled in building new brands by researching whitespace opportunities, conducting segmentation analysis, developing brand architecture and Visual ID, positioning and accompanying communication plans and full suite of assets.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.