Preetish P
Director of Growth @Passage
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WORK HISTORY
Director of Growth @Passage
Toronto, ON, CA
Consumer lending – Helping students finance their education abroad through a seamless, digital-first loan experience.AI solutions – Equipping institutions and education consultants with AI tools that simplify and accelerate admissions decision-making and enrolments.In this phase, I’ve been focused on- Managing growth budgets and resource allocation to maximize impact and support company-wide revenue targets- Owning growth strategy end-to-end, from demand generation to conversion optimization, across both B2C and B2B motions- Leading channel performance, experimentation, and ROI analysis across paid media, lifecycle marketing, SEO, and partnerships- Collaborating with product, sales, and ops to ensure GTM execution is fully aligned with revenue goals.
EDUCATION
K J Somaiya Institute of Management
Master of Business Administration - MBA, Marketing & Communications
C.V.Raman College of Engineering
Bachelor of Technology (B.Tech.), Information Technology
SKILLS
ABOUT PREETISH P
I’m a full-stack marketer who crafts growth strategies for both B2B and B2C tech brands by blending data with stories that stick. My career has been defined by high-intensity leadership roles where I wear multiple hats to scale businesses and build resonant brands.Want deeper insights? Head over to growthlog.substack.com – where I share actionable frameworks, industry analysis, and the occasional dad jokes.My experience spans enterprise software, high-growth B2B SaaS startups, and (for the last 2+ years) B2C brand. Each chapter taught me something invaluable about scaling businesses and building resonant brands.Continuous innovation & R&D: I maintain a hands-on \"sandbox\" where I build and launch digital products. This is my laboratory for stress-testing emerging technologies, AI automation, and GTM frameworks. Helps me ensure I bring battle-tested, frontier strategies to the high-stakes environments I lead.What I do best- Go-to-Market Strategy - Integrated Marketing Campaigns- Brand Building & Storytelling- ICP, Positioning & Messaging- P&L Ownership & Budget OptimizationLet’s connect! I’m always up for conversations about driving growth. Don’t hesitate to reach out.
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