Preeti Tomar
Digital Marketing Strategist| IIM Indore | MBA
- Role
- Senior Consultant - Digital Marketing at EXL
- Location
- New Delhi, IN
- LinkedIn followers
- 500 followers
About Preeti Tomar
As a seasoned digital marketing professional with over 11 years of experience, I have developed a deep understanding of the ever-changing landscape of digital marketing. Throughout my career, I have successfully executed campaigns across various channels, including social media, email, paid media, SEO, and content marketing. My expertise in demand generation, account research, and account-based marketing has enabled me to create effective campaigns and engage target audiences across multiple channels. I am proficient in campaign analysis and use data-driven insights to optimize performance and make informed decisions. My experience in website analytics tools, funnel analysis, and multi-channel attribution allows me to analyze online user behavior and customer journeys, ensuring that marketing campaigns are tailored to meet specific needs. Additionally, I am skilled in managing ad-hoc analytics and conversion optimization consultancies for clients, while performing ROI analysis to evaluate campaign efficiency and effectiveness. Key Impact Areas: Digital Marketing, Content Design & Marketing, Digital Communications, Search Engine Optimization (SEO), SEM / Project Management, PPC (Paid Search Marketing), Online Promotion / Internet Marketing, Social Media Campaigning & Strategy / Social Media Marketing, Account Based Marketing, Competitor Analysis, Marketing Strategy, and Planning & Leadership, Market & Competitive Analysis, Territory Growth Management
Experience
Senior Consultant - Digital Marketing
Jun 2023 — Present · Gurugram, IN
Education
Naveen Vidya Niketan, Gwalior
High School, Science
2003 — 2005
University of Pune
MMM, Business, Management, Marketing, and Related Support Services
2009 — 2011
Indian Institute of Management, Indore
Certificate Programme in Digital Marketing & Strategy, A
2022 — 2023
IIEBM BUSINESS SCHOOL PRIVATE LIMITED
Master of Business Administration (M.B.A.), Finance
2009 — 2011
Jiwaji University
Bachelor of Science (BSc), Biotechnology
2006 — 2009
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