Preeti Santdasani
Director of Brand Marketing & Content @asambeauty
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WORK HISTORY
Director of Brand Marketing & Content @asambeauty
Led brand’s marketing efforts and managed cross-functional teams and projects (Social Media, Digital Marketing, E-mail, SMS, Graphic Design, Content) to communicate the brand\'s vision, mission, and values.• Developed DTC promotional strategy and metrics aligning with business goals and influencer activations to maximize impact of promotional efforts• Launched and managed influencer and content marketing platform Skeepers (formerly Octoly) plus agencies• Planned content and influencer marketing budget, analyzed variance monthly and re-forecasted spend• Lead and managed content creation for DTC, social media, Amazon, ads, email marketing, in-store merchandising, retailer dotcoms, etc.• Responsible for ensuring branding and communication was consistent across all channels
EDUCATION
Florida International University - College of Business
Master of Business Administration (M.B.A.), Marketing
Miami International University of Art and Design
Bachelor of Fine Arts (BFA), Graphic Design
SKILLS
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