Preeti S
Atm Marketing & Strategy @ICICI Bank
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WORK HISTORY
Atm Marketing & Strategy @ICICI Bank
Mumbai, IN
Managing the ATM Marketing and Strategy including the Marketing budget. The other responsibilities are- Organizing market research for ATM segmentation and design and loyalty programs for ATM customers- Responsible for the visual appeal, merchandising calendar for Branches/ATMs, collateral, ATL & BTL email and SMS campaigns, branding policy, creative support to other product groups, customer communication via TV banking, mobile, internet and unique customer experience for internal and external customers- Given additional responsibility of Facebook marketing of all Retail Liability products, ATMs and Debit & Travel cards.
EDUCATION
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
MMS, Marketing
Narsee Monjee College
BCom, Commerce
SKILLS
ABOUT PREETI S
Professional snapshot and core competenciesDeveloped business-centric, value-focused strategies and product marketing plans which in turn enhanced profitability and strengthened internal control environments. Project managed the launch of two key premium co-brand cards with international partners (British Airways-AMEX/Master card and Singapore Airlines-VISA). Primarily did the complete press release with our corporate communications department for the Singapore Airlines launch in Mumbai. Negotiated and closed strategic alliances with IDEA and LAKME salons for marketing of Women on Wheels-a product I launched in Vehicle Finance.Steered various collaterals/promotional/BTL activities such as exhibitions for consumers and managed POS communications to broaden consumer base.Proficiently executed all in-house advertising activities including development of campaign strategy, roll out plans, evaluation and brand management.Dexterously launched new products, initiatives and models to improve overall profitability of the organization.Successfully achieved Green Belt certification for the Six Sigma Project on New Product Development Actively involved in E-Mail campaigns to delight customers and educate them on usage of cards and now ATM value Added services like Funds transfer,Pre-paid mobile recharge etc using an ATM.An enterprising leader with proven abilities for updating & mentoring Sales Team/Phone banking teams from time to time for achieving their set targets without making compromise on quality.My vision has always been big, encompassing the entire organization, rather than a myopic viewpoint relegated to one department or specialty alone.Specialties: Marketing, Strategic Alliances, Product & Brand Development, Marketing Communications, Green Belt in New Product Development for Credit Cards and Training & Development.
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