Preeti Rani
Meta | Ex-C-DOT | IIT Delhi | Digital Advertising tools | Campaign Optimisation | Performance & Attribution
- Role
- Solutions Architect at Meta
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Preeti Rani
At Meta London, I work as a Business Engineer supporting advertisers in adopting tools like CAPI, SKAN, and AEM to improve performance tracking and campaign outcomes. I specialize in translating complex attribution and tagging strategies into clear GTM plans that drive ROAS, CTR, CPA, and retention improvements. I partner closely with cross-functional teams — Sales, Product Marketing, Analytics — to drive real impact through technical enablement, data insights, and strategic rollout.Before this, I started my career as a software engineer at C-DOT, Delhi — which gave me the technical foundation I now use to bridge the gap between product capabilities and business needs. Along the way, I picked up skills in UTM tracking, funnel analysis, GA4, Google tag manager, o, and partner integrations with tools like Tealium, GTM, and Appsflyer.Let’s connect—happy to talk measurement, AdTech, Go-To-Market strategy and meaningful business impact.
Experience
Solutions Architect
Dec 2025 — Present · Gurugram, IN
Education
Netaji Subhas Institute of Technology
Bachelor of Engineering - BE, Computer Engineering
Indian Institute of Technology, Delhi
Master of Technology - MTech Computer Science, Computer Science
2014 — 2016
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.