Preeti Gautam

About Preeti Gautam

Masters in Journalism & Mass Media Communication. Experienced in handling multiple…

Experience

1. Head of Marketing Operations

   Code Counsel Nz

   Jun 2024 — Present · Auckland, NZ

   Driving growth through data-driven marketing strategies, streamlined operations, and impactful brand positioning.Responsibilities & Experience:• Designed and executed 360° marketing strategies across digital, social, and offline channels, directly aligned with business goals.• Managed end-to-end operations for lead generation, brand awareness, and customer acquisition.• Oversaw SEO, paid ads, influencer partnerships, and social media campaigns, ensuring consistent ROI growth.• Led marketing analytics and performance tracking, optimizing campaigns for higher conversion and lower acquisition costs.• Collaborated with cross-functional teams (Sales, Tech, and Product) to strengthen go-to-market strategies.• Directed brand positioning, content marketing, and customer communication to enhance brand trust.• Built and mentored a marketing team, improving efficiency, creativity, and accountability.Key Achievements:• Boosted qualified leads by 65% through data-driven ad campaigns and organic growth initiatives.• Increased overall ROI by 40% by optimizing digital marketing spend.• Scaled brand visibility across LinkedIn, Instagram, and Google, achieving 3x audience engagement within a year.• Implemented marketing automation tools that reduced manual operations by 30%.• Strengthened corporate partnerships and improved client retention rate by 25% through improved communication strategies.

Education

• BBK DAV College for women, Amritsar

  Master's Degree, Communication, Journalism, and Related Programs

  2015 — 2017