Preeti Biswas

About Preeti Biswas

I am a Content Marketing Lead at Cactus Communications, a leading provider of science communication solutions for the academic, research, and publishing sectors. I have over 12 years of experience in journalism, communications, and social media, with a master\'s degree in communication and journalism. I am passionate about creating engaging content that connects with people and drives action. I have strong skills in social media content creation, external communications, web content, research, writing, editing, and fact-checking, which enable me to craft messages that speak to specific audiences and drive engagement.As a Social Media Strategist at Cactus, I collaborate closely with clients including incubators, universities, and academic & research institutions to understand their goals—whether it\'s increasing reach, growing followers, or enhancing brand visibility on their social media profiles. I craft tailored social media strategies that align with their overarching objectives and ensure measurable impact within a defined timeframe.Communicating science and research to a niche audience is both challenging and rewarding. I help bridge this gap by implementing industry best practices, conducting social media listening, and leveraging analytics to refine our approach, ensuring optimal engagement and discoverability.My mission is clear—to help clients enhance their online presence and engagement through compelling and relevant social media content. As part of my profile, I collaborate with content creators, designers, and copywriters to craft and execute social media strategies that align with the client\'s brand and objectives. I also monitor and measure the performance of social media campaigns, using analytics tools to gather insights and recommendations. Previously, I worked as a senior communications specialist at ICRISAT, where I converted complex scientific information into simplified and popular pieces for media and internal newsletters. I also handled the institute\'s social media platforms and promoted its research and impact on various topics, such as climate action, regenerative agriculture, and food security. Before that, I was a journalist at The Times of India, covering various beats, such as politics, education, and health for close to 8 years. This is where I began my social media journey where I extensively contributed to the growth of the TOI, Hyderabad social media pages. I am always eager to learn new skills and explore new opportunities in the digital media space.

Experience

1. Content Marketing Lead (Editage Digital Media Solutions)

   Cactus Communications

   Oct 2023 — Present · Hyderabad, IN

   Understand client requirements (India market) and develop comprehensive social media strategies to boost their online presence and engagement- Collaborate closely with the delivery team to create compelling social media posts for different platforms, ensuring alignment with the client\'s brand and objectives- Handle client social media pages and post relevant content that is well aligned with what\'s trending on specific platforms. Also, conduct social media listening to understand where the brand stands in the market and what can be pursued to improve the engagement rate- Monitor the performance of social media campaigns and posts, utilizing analytics tools to gather insights and optimize strategies accordingly- Keep abreast of industry updates, trends, and best practices in social media marketing to make relevant recommendations and implement effective strategies- Coordinate with marketing, content, and design teams to ensure that social media content is informative, visually appealing, and tailored to the target audience- Strategize and execute social media campaigns across multiple platforms, measuring their success through key performance indicators- Generate monthly reports on the performance of various client social media platforms, providing valuable insights and recommendations.

Education

• Indira School Of Communication

  Master of Arts - MA

  2011 — 2013

• Deogiri College Chh. Sambhaji Nagar

  Bachelor of Commerce - BCom

  2006 — 2011

Skills

• Radio
• Video Editing
• Content Development
• Final Cut Pro
• Broadcast Journalism
• Journalism
• Avid Newscutter
• Broadcast
• Avid
• Web Content
• Writing
• New Media
• Press Releases
• Editorial
• Investigative Reporting
• Anchoring
• News Writing
• Breaking News
• Copy Editing
• Online Journalism
• Audacity
• Editing
• Feature Articles
• Magazines
• Newspapers