Preeti Aanand

About Preeti Aanand

Hi There,I am currently working on the Group Lead position in the UXD team at Magicbricks. Previous to Magicbricks, have worked with UgSoftwares (20••••08) & Synapse Interaction (20••••06) for international clients. Have a total of 17 years of experience and have worked with a variety of clients, with a range of responsibilities, client coordination, Design, User experience, Project Management from kids site to e-commerce, Retail, CMS, B2C & B2B solutions, etc. I\'m a designer by heart and like working on User experience and UX copy to get the best experience for my projects. I believe that Design is everywhere around us we just need to have eyes to see this. I believe in creating a product design in a way that helps businesses drive more conversions through design. If you want to make your business distinct from the competition, you have to understand your users better and to understand your user\'s better you have to talk to them, meet them, regularly. And any product made in collaboration with all the stakeholders will always be successful.Have experience with the following:User ResearchGathering the User insights User Experience designingProduct DesigningUX StrategiesDesign ThinkingProblem Solving

Experience

1. Dgm - Product Experience Designer - Magicbricks Com

   Magicbricks

   Aug 2014 — Present · Noida, IN

   Working as UXD Group Lead and trying to deliver an enjoyable user experience for MB Users. Over the 11 years have worked on multiple divisions in MB, from handling the Client Delivery unit, AR/VR unit, User experience team for Different segments (Agents, Builder, Buyers, Tenants) and keeping the focus on customer satisfaction with Omni channel approach. Taking ownership of an all-inclusive process of User research, competitive analysis, product planning, and use case definitions followed by the UCD process. I initiated User behaviour studies through user research & analytics to drive ideation and enhancement in MB. Managed features from conceptualisation to production, implementing and monitoring through heat map, GA & User testings. Managed the AR/VR solutions, 360-degree views for Home hunters who can envision the property with the actual feel with all the house furnishing, electric boards, opening the doors, and going through all the rooms.

Education

• Delhi University

  Bachelor's degree

  2002 — 2005

• Indira Gandhi National Open University

  Post Graduation, Industrial and Organizational Psychology

  2017

• Delhi Technological University

  Commercial Arts, Design and Applied Arts

  2001 — 2004