Preethi Izabel Soans
Consumer and Market Insights at Kantar | Ex-PwC
- Role
- Associate Research Manager at 凯度
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Preethi Izabel Soans
I currently work as an Associate Research Manager in Kantar’s Quantitative Insights division. I’m involved in the execution of behavior tracks, LINK tests, and ad hoc analyses to understand consumer perceptions of my clients’ brands and campaigns and develop strategies to increase their mind-share, penetration, and equity.
Experience
Associate Research Manager
Apr 2025 — Present · Bengaluru, IN
Executing quantitative primary research studies to track major Alcobev brands’ performance on consumer KPIs like spontaneous recall, awareness, and penetration- Leading advertisement testing studies incorporating facial coding to understand campaign effectiveness at both System 1 and System 2 levels.
Education
Rajagiri Public School
High School Diploma, Physics, Chemistry, Mathematics, Economics
2018 — 2020
Christ University, Bangalore
Bachelor of Arts - BA, Economics (Hons)
2020 — 2023
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