Preeta Rajan
Director of Product & Marketing Operations @ Experience.com | 25+ yrs Leadership | 15 yrs Global (Dubai) – Luxury Retail & Wholesale | GTM, CRM & Customer Lifecycle | Post-M&A Integration
- Role
- Director of Product Operations at Experience.com
- Location
- Kochi, KL, IN
- LinkedIn followers
- 500 followers
About Preeta Rajan
Marketing Operations Director | Strategic Marketer | Customer Lifecycle & GTM Expert | Certified in Global LeadershipTransforming Marketing for Scalable Growth! As a strategic marketing operations leader with 25+ years of global experience, I’ve spent my career transforming marketing into a scalable, data-driven engine for growth. My journey began with a simple belief: marketing operations is only as impactful as the insights, processes, and customer experiences it delivers. Today, I lead cross-regional teams to optimize CRM, GTM strategy, and account-based marketing (ABM), driving measurable impact across SaaS, health tech, luxury retail, and travel sectors.Here’s what drives me:• Driving Scalable Marketing Operations: Transformed global CRM and campaign workflows (Salesforce, Pardot), accelerating campaign velocity by 30% and improving lead conversions by 25%. Implemented performance dashboards to enable executive-level visibility and optimize multi-channel campaigns.• Post-M&A Integration: Directed seamless marketing tech stack and KPI alignment across the U.S, India, and the Philippines, achieving full integration in 90 days and unifying reporting for global operations.• Customer Lifecycle & Engagement: Orchestrated 15+ localized CRM-led events annually in MEIA, improving repeat engagement by 20% YoY. Launched integrated campaigns across 450+ POS in 32+ countries, boosting retention by 20% while managing multimillion-dollar budgets.• ABM & Pipeline Growth: Deployed ABM strategies for high-value accounts, generating a 30% pipeline uplift within 12 months and accelerating enterprise acquisition.• Retail & Visual Merchandising Optimization: Opened 7+ flagship/SIS stores and optimized visual merchandising across 30+ markets, achieving 20% cost savings and strengthening brand presence.Beyond the metrics, I am passionate about aligning marketing operations with business strategy, mentoring teams to adopt data-driven approaches, and leveraging technology to deliver exceptional customer experiences. My expertise spans CRM architecture, marketing automation, ABM, GTM strategy, and cross-regional team leadership.Let’s connect if you are inspired by:• Turning marketing complexity into measurable growth.• Scaling CRM-driven customer engagement across global markets.• Implementing ABM and GTM strategies that accelerate revenue. Do reach me out at: p••••••@gmail.com|+91••••••••07
Experience
Director of Product Operations
Feb 2026 — Present
Lead product operations to ensure predictable execution of product strategy across planning, delivery, QA, launch readiness, and performance tracking. Partner cross-functionally with Product, Engineering, Design, Marketing, Customer Success, and Support to drive alignment, reduce delivery risk, and improve time-to-value. Own product operating cadence, release governance, data-driven insights, and internal launch readiness across the product lifecycle.
Education
School Of Airlines And Travel Management
IATA-UFTAA Diploma, Tourism and Travel Services Management
University of Cumbria
PGD in Management Studies (Leadership & Sustainability)
St. Agnes College, Mangalore-575002
Bachelor of Business Management - BBM, 3 years Course Completed
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