Piotr Prędkiewicz
Senior Marketing Analyst @FORMEL SKIN
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WORK HISTORY
Senior Marketing Analyst @FORMEL SKIN
Berlin, DE
Spearheaded the integration of frontend tracking via GTM, coordinating with cross-functional teams to align technical implementation with marketing objectives.Led the optimization of marketing attribution models, ensuring improved accuracy and actionable insights for campaign planning.Managed the onboarding and integration of affiliate networks, streamlining the process for attribution and performance tracking.Oversaw the implementation of app tracking to ensure precise data collection.
EDUCATION
Otto-von-Guericke University Magdeburg
Diplom Kaufmann, Betriebswirtschaftslehre
SKILLS
ABOUT PIOTR PRĘDKIEWICZ
8 years of experience in marketing analytics, providing growth teams with data to achieve great things. Working with MMPs, networks, frontend and backend to assure the perfect data flow between those parties. Fighting against marketing fraud.Discovering, connecting, loading, cleaning, automating and enriching the data to deliver clean, understandable and actionable outputs that fuel the actions oriented at growing the business. I bring combined skills from live operations of mobile games, tracking and evaluating of marketing campaigns as well as setting up data pipelines. attribution | incrementality | | SQL | R | DBT
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