David Precopio

About David Precopio

With over 20 years’ experience as the first Product Marketer for four B2B SaaS organizations, I built a proven and successful Product Marketing manual. Purpose-Built Product Marketing enabled multiple organizations to scale rapidly by leveraging a time-tested People, Process, Technology framework to implement prioritization plans, persona development, positioning, and value-based messaging and go-to-market (GTM) plans. Proven success driving growth for visionary organizations with innovative, cutting-edge, and disruptive technologies. Passionate about researching and building comprehensive product strategies and value-based messaging and positioning for complex B2B technical products, solutions, and applications. Developed personas and successfully launched over 100 products using segmentation, positioning, and messaging to drive the strategy and expand awareness and adoption. With a Pragmatic Marketing certification and an MBA in International Business, I bring a strategic and customer-centric approach to product marketing, as well as a deep understanding of cloud and SaaS business models, online marketing, and customer relationship management. I lead and mentor a talented team of product marketers, sales enablement specialists, and analysts, and collaborate with cross-functional stakeholders to deliver innovative and impactful solutions to the market. My goal is to create value, solve problems, and build trust for our customers, partners, and colleagues.

Experience

1. Senior Director of Product Marketing and Product Strategy

   Aravo Solutions

   Sep 2022 — Present · Boston, MA, US

   Repositioned Aravo from an application company to a “Platform” organization based on interviews and research with customers, prospects, sales, development, executives, analysts and influencers.• Created value-based messaging, high-impact assets, including videos, to educate, motivate and close prospects and provided sales teams with the necessary tools, training, and collateral to effectively communicate the value proposition.• Earned and owned media, such as social media, blogs, white papers, sell sheets, scripts and comprehensive digital/email campaigns.• Became subject-matter expert in less than 30 days, and served as industry spokesperson for customers, analysts, press, influencers, and industry events.• Assisted sales and account managers by presenting demos and answering technical and business questions on video and in-person.• Worked with engineering, CX and sales engineering teams to distill key functionality and benefits into compelling stories told through great visuals, engaging demos, and crisp talk tracks.• Identified and established strategic partnerships to expand the solution foot-print.

Education

• Thunderbird School of Global Management

  MBA, International Business

  1996 — 1998

• University of Arizona

  Bachelors, Marketing/Marketing Management, General

  1994 — 1996

Skills

• Multi-Channel Marketing
• Solution Selling
• Computer Security
• Product Management
• Start-Ups
• Mobile Marketing
• Sales
• Marketing
• SEO
• Product Launch
• Business Development
• Digital Marketing
• Business Communications
• Product Marketing
• Cloud Computing
• Land Acquisition
• Sales Process
• Leadership
• Go-to-Market Strategy
• Lead Generation
• Customer Acquisition
• Strategy
• Saas
• Enterprise Software
• Strategic Partnerships
• Network Security
• Strategic Planning
• Pragmatic Marketing Certification
• Mergers & Acquisitions
• Market Planning
• Cross-Functional Team Leadership
• Marketing Strategy
• Salesforce.com
• Social Media
• Customer Relationship Management (Crm)
• Public Relations
• Business Strategy
• Management