Prayas Chakraborty

E-commerce Visual Designer & Analyst Intern @Iema Research & Development Pvt. Ltd. - Iemlabs

Kolkata, IN

UI/UX & Visual Design – Designed user-centric interfaces & product visuals to enhance engagement. – Developed high-converting visuals for Meta Ads, Google Ads, and social media campaigns.+ – Designed conversion-optimized visuals for E-commerce listings, Amazon A+ content, and product pages to boost brand visibility. – Analyzed user interactions, ad data, and engagement trends to refine design strategies./ – Conducted design experiments to enhance click-through rates (CTR), conversions, and engagement. – Maintained branding & design consistency across digital assets, strengthening brand identity.•. Increased ad engagement through optimized visual design & data-driven creative strategies. Enhanced website UI/UX, reducing bounce rates and improving user retention. Boosted conversions using data-driven design insights & user behavior analysis. Developed high-quality A+ content graphics, leading to higher product visibility & increased E-commerce sales.

Panskura Banamali College(Autonomous)

BCA

Institute of Engineering & Management (IEM)

Master of Computer Applications - MCA