Paul Ravnbo-West

WORK HISTORY

EDUCATION

ABOUT PAUL RAVNBO-WEST

A passionate and entrepreneurial marketing director with significant experience building brands, developing sales channels and increasing market share. Over twenty years experience developing and executing successful integrated marketing and communication plans and product launches. Highly experienced in leading both traditional and digital marketing campaigns utilising the full marketing mix and practice of design to deliver award-winning results with explosive sales growth. Marketing director expertise gained working for private equity and family-owned businesses. A reliable and dedicated member of the team with a passion for aligning marketing and design functions behind a bold vision - developing and implementing bold consumer and customer-centric strategies to deliver optimum return for shareholders. Summary:+ Highly experienced in B2B, B2C and D2C sales.+ Proven track record working with senior management to deliver the business vision and goals.+ Experienced in brand strategy, development, content creation, PR, and creative direction.+ Over 20 years of new business development across multiple sectors inc. national house builders, international hotel chains, leisure operators, and big-box retailers.+ Use CRM systems to manage Marketing Qualified Leads (MQLs) and deliver bespoke/targeted email campaigns.+ Commercially astute in managing large contracts and projects with P&L responsibility.+ Experienced working with international consumer brands, retailers, and global supply chain.+ Able to identify and target high-value sales verticals and align resources to drive growth in new markets.+ Effective leader who can seamlessly manage cross-functional coordination between departments and business units.+ In-house champion of: Customer Experience (CX), User Experience (UX), and Voice of Customer (VoC).+ Accomplished award-winning marketeer and designer.+ Consistently deliver impactful and creative high-value projects to the highest professional standards.+ Accomplished content writer and compelling storyteller.+ Experienced project management inc. agency/supplier selection, briefing, and negotiations.+ Successfully launched over 100 products into multiple sales channels.+ Deliver successful ATL and BTL marketing campaigns using traditional and digital executions.+ Experienced relationship builder and advisor to trade associations, research bodies, and ministerial departments to educate and influence on consumer behaviour and future technologies.