Pravin Patankar

Email Marketing Manager @Distinct Digital Media

Pune, IN

Email Campaign ManagementDesign and execute targeted email campaigns for different segments of the B2B audience.Craft compelling email copy and subject lines that resonate with the target audience.Create visually appealing email templates that are optimized for mobile devices.Utilize email marketing automation tools to streamline campaign workflows and improve efficiency.A/B test different elements of email campaigns to optimize performance and increase engagement.List Management and SegmentationBuild and maintain a clean and accurate email list through lead generation and data capture.Segment email lists based on demographics, behavior, and other relevant criteria to deliver personalized content.Implement effective list growth strategies to expand the subscriber base.Ensure compliance with email marketing regulations such as GDPR and CAN-SPAM.Performance Tracking and AnalysisMonitor key metrics such as open rates, click-through rates, conversion rates, and ROI.Analyze email campaign performance to identify areas for improvement and optimize future campaigns.Generate regular reports on email marketing performance for stakeholders.Utilize analytics tools to gain insights into subscriber behavior and preferences.Additional ResponsibilitiesStay up-to-date with industry trends and best practicesCollaborate with designers and developers to create visually appealing and responsive email templates.Troubleshoot email delivery issues and technical problems.

Savitribai Phule Pune University

Master of Business Administration - MBA, Marketing