Praveer Srivastava
Acting Chief Executive Officer @Iffco Kisan Suvidha Limited
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WORK HISTORY
Acting Chief Executive Officer @Iffco Kisan Suvidha Limited
New Delhi, IN
EDUCATION
SMC College of Dairy Science
Bachelor of Technology - BTech, Dairy Technology
Faculty of Management Studies
MBA, Marketing and Information Systems
Kendriya Vidyalaya Mathura Cantt
AISSCE, AISSC
ABOUT PRAVEER SRIVASTAVA
Seasoned Sales & Marketing professional,who has proven track record working in diversified industries, from Nestle launching of Tilda in Modern Trade Pan India,worked as India head with German conglomerate Krüger and small company Pearl Foods. My strength is launching and establishing new brands across channels in India and SAARC region. I have business acumen,ability to plan,GTM strategist with analytic approach and capabilities to execute plans made in excel sheets and power point presentations. I am willing to take challenges and open to work in the risky environment with limited resources.A quick decision maker,likes speed,perfection in work and with timelines.*Headed P&L responsibilities and Pan India operations of MT,EComm and ATC. Devise Business Plan, Establishing Sales & Distribution structure,Supply Chain,Trade marketing,Channelwise input plan and Recruitment and training & development.*Devised a GTM strategy and executed successfully for Nestlé Imported brands: Nestlé L’atelier chocolates,Nescafe Gold CocaCola imported brand:Rani Fruit Storck: Wethers original Acror:Butter Toffees and BonoBon Krüger:Schogetten *Launch And Established \"Nescafe Gold,KitKat Chunky,Schogetten chocolates and Rani Fruit Juice \" in India.*Launch \"Tilda\" in Organised Trade Pan India.*Established the distribution network for Channel sales,Organised Trade, Travel Channel as well as in HORECA.*Expert in International marketing,Value Chain,Devising Business Plan and customer management.*Having deep insights of consumer behaviour,premiumization and launch of processed foods and staples.* Sign off well negotiated TOT with all major national and regional retail chains n travel channel customers of India. Key Skills: BusinessPlan Development,New Product launch,Distribution Channel sales,Organised Trade- Negotiating commercial terms,Plannogramming and consumer insights.
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