Praveen Visal
Marketer | Learner | Testsigma
- Role
- Marketing Analyst at Testsigma
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Praveen Visal
Most marketers write copy about the product and pray their demigods it works. I…
Experience
Marketing Analyst
Jan 2023 — Present · Chennai, IN
Part of the growth marketing team- Responsible for conversion rate optimization across webpages and landing pages- Works with content, SEO, visual design and website development teams to launch/edit webpages- Set up an inbound ABM process from scratch and implemented a website deanonymization process for the organization. Liaised with LDRs and SDRs to identify accounts visiting high-intent pages- Set up Google Analytics 4 for the team and facilitated its successful usage for analytics- Implemented VWO tool for experimentation and conducted A/B, split test experiments on different webpages to optimize conversions.
Education
SASTRA University
Bachelor of Technology - BTech, Mechanical Engineering
2012 — 2016
St.James Matriculation Higher Secondary School
Primary and Secondary Education (10+2), Maths, Science and Computer
1997 — 2012
Thiagarajar School of Management
Master of Business Administration - MBA, Marketing
2017 — 2019
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