Praveen Velagapudi

About Praveen Velagapudi

Highly driven strategic and analytics leader with global experience delivering customer back solutions. Unique blend of strategy, analytics, technology, customer insights and consulting. Solid track record in creating value by presenting practical solutions to business problems. Ability to synthesize complex information into C-level communication and also perform hands-on analysis as needed for complex big data. Extensive knowledge in industrial distribution with experience in all facets of the value chain, including customer growth strategies, sales & marketing, operations, product management, pricing, inventory management, and warehouse operations.

Experience

1. Customer Growth Strategy

   Grainger

   Jul 2018 — Present

   Developed customer segmentation of the ~$130B US MRO market to identify share-gain opportunities and to systematically focus on customer segments over time. • Developed a customer-back view of US business segments with a lens to evaluate performance and highlighted some short-to-medium term growth opportunities.• Developed strategy to grow a product category from flat growth to 20% growth category, category on track to be $150M+ in 2-3 years.• Developed product promotion programs to acquire customers and grow profitably, grew $250M+ segment over 15% profitably, customer acquisitions up 12% over the same period.• Led a team to conduct industry research, identify opportunities, develop an execution plan to test and learn strategies / tactics that can drive incremental share-gain.

Education

• University of Madras

  BS Engineering, Electronics and Communications

  1996

• The University of Chicago Booth School of Business

  CMI Program, Executive Management in Business Administration

  2012

• DePaul University

  Masters, Management in Business Systems

  2007