Praveen Soni

About Praveen Soni

Praveen is a business, product and technology management leader with experience in building and scaling businesses in Ecommerce, Omni channel Retail, Digital Subscriptions and Global product capability center.[GCC].As a Global BU Leader in Amazon\'s retail business services, he leads a multifunctional,global organization building AI first product and services to accelerate e-commerce transformation for Amazon marketplaces globally. Impact is delivered at convergence of AI native products, technologies and ecommerce domain expertise, driving revenue, cost outs and customer, seller experience.Prior to current role, Praveen led a Prime member acquisitions and benefits vertical for Amazon Prime in India. He led the strategy, product, technology, marketing and strategic business development to expand Prime member base and build new value propositions for Prime members. Business model created with large consumer brands in BFSI, Fintech, CPG, OEMs, Gaming, Retail, Mobility and others. Built and scaled a Global Prime first business.Praveen built Amazon Fresh E-Grocery business (2 Hour /Same day delivery) in India with Amazon\'s investee retail entities and strategic operating partners. He negotiated critical investment retail partnerships, scaled and operated the business with remit across due diligence, investee integration, governance, P&L, category, product, technology, network expansion and operations excellence. He is credited with building out Amazon Fresh service from investee assets -a global first for Amazon. Praveen brings on board leadership experience across ecommerce, retail, strategy,product, P&L, global organizational leadership. His deep interests lies in Business and Product Strategy, Omni-channel businesses, Consumer tech, Cross functional team leadership, Coaching.

Experience

1. Global Product Leader, Retail Business Services

   Amazon

   Aug 2024 — Present · Bengaluru, IN

   Lead strategic AI Native products and services development enhancing E-commerce business transformation for Amazon marketplaces globally. My global organization builds at the convergence AI/ML technologies, sciences and e-commerce expertise with deep focus in Decision Intelligence Systems across multiple domains such as selection, supply chain, Ads, customer and sellers experience.

Education

• National Institute of Technology, Tiruchirappalli

  Bachelor of Engineering (BE)

  1995 — 1999

• IIT Bombay - Shailesh J. Mehta School of Management

  Master of Business Administration (MBA)

  2004 — 2006

Skills

• Retail
• Management
• Merchandising
• Team Management
• Fmcg
• Inventory Management
• Business Development
• Key Account Management
• Business Analysis
• Sourcing
• Strategic Planning
• Competitive Analysis
• Sales
• Market Research
• Business Strategy
• Store Operations
• Negotiation
• Fast-Moving Consumer Goods (Fmcg)
• Account Management