Praveen Madipati
Category Head - Interiors @ Birla Pivot I B2B eCommerce I Aditya Birla Group
- Role
- Category Head - Interiors Birla Pivot at Aditya Birla Group
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Praveen Madipati
Purpose driven, people development, result oriented innovative and passionate Business Development Professional with 18+ years of progressive cross functional experience. This includes 10 plus years of leading large and experienced sales, specification, BD teams both direct and cross functional teams.Expertize in Large User Business/B2B at huge scale across Pre Sales, Direct Sales, Post sales service, New Business Development, Product and Brand Management, Key Accounts and Channel Management. I have deep Technical, Sales & Business Development experience across various industries and categories - Paints, Construction Chemicals, Home Decor, Precision and specialty Tools, Bath fittings, Passive Fire protection systems, insulation, Fastening and Demolition, etc while working at leading multinationals – Asian Paints, GCP, Hilti, Pidilite and Fosroc. I have a good blend of technical, people and managerial skills gained through experience and education. I have an executive MBA from XLRI, Jamshedpur, India and a bachelor’s degree in Civil Engineering from VTU, India. I have built an enriching career by consistently seeking challenges in taking up new roles and responsibilities across industries, customer segments and product groups with diverse corporate organization structure and cultural background. Throughout my career, I have demonstrated an aggressive, consistent and strategic approach towards achieving business goals with impeccable Passion, Commitment, Integrity, Courage and Teamwork as core values. I have also successfully led diverse groups of functional experts across large regional territories. I am passionate about influencing the customer buying behaviors and decisions with competitive Business strategies and sound marketing strategies in favor of achieving profitable and sustainable business while being part of value-innovation team. I am also passionate about developing high performance teams. Specialties: B2B Sales & MarketingBuilding MaterialsKey Accounts ManagementTransformation driverRelationship building with influencers and decision makersDriving Innovations New Business DevelopmentCreative and Strategic ThinkingConsultative SellingField Coaching and MentoringDeveloping & Executing Business strategiesTraining and Development of Channel partners Sales Promotional activitiesBrand BuildingReady Mix ConcreteTechnical Codes and Approvals
Experience
Category Head - Interiors Birla Pivot
Jul 2025 — Present · Bengaluru, IN
Education
Visvesvaraya Technological University
Bachelor of Engineering (B.E.), Civil Engineering
2002 — 2006
XLRI Jamshedpur
PGCBM, General Management
2012 — 2013
Skills
- Construction
- Key Account Management
- Competitive Analysis
- Customer Engagement
- Product Specification
- Business Development
- New Customer Acquisitions
- Team Management
- Codes and Approvals
- Leadership
- Business Strategy
- Cross-Functional Team Leadership
- People Development
- Long-Term Customer Relationships
- New Business Development
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