Praveen Kumar
Digital Marketing Strategist | 360° Campaign Expert | Led Apollo’s TTL Branding & Performance Marketing | Driving ROI via MarTech, Paid Ads & CRM Journeys
- Role
- Digital Marketing and Branding Executive at Apollo Hospitals
- Location
- Madurai, TN, IN
- LinkedIn followers
- 500 followers
Experience
Digital Marketing and Branding Executive
Aug 2022 — Present · Madurai, IN
Spearheaded TTL (ATL + BTL + Digital) marketing strategies, resulting in a 50% increase in patient engagement and brand recall.Developed quarterly digital action plans aligned with corporate branding goals across multiple hospital verticals.Managed external partners including PR agencies, media buyers, creative teams, and web developers for campaign execution.Led in-house team of 5+ marketers; coordinated cross-functional campaigns with doctors, departments, and the corporate office.Created high-impact content assets like clinical booklets, promo posters, patient stories, and regional campaign creatives.Successfully implemented influencer campaigns, YouTube content series, and targeted Google/Meta ad funnels.
Education
AYYA NADAR JANAKI AMMAL COLLEGE
Bachelor of Business Administration (B.B.A.), Business Administration and Management, General
Indira Gandhi National Open University
Master of Business Administration - MBA, Marketing/Marketing Management, General
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