Praveen Kumar
CRM Manager | Expert in Customer Retention, Segmentation & Data-Driven Campaigns | Marketing Automation Expert
- Role
- Crm Lead at Blotout
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Praveen Kumar
Data-Driven CRM Manager | Automation Enthusiast | Growth Strategist As a CRM…
Experience
Crm Lead
Oct 2024 — Present
As CRM Lead, I focus on optimizing customer retention, engagement, and lifetime value through data-driven strategies, customer segmentation, and automation. I lead efforts to develop tailored strategies that reduce churn, increase satisfaction, and drive growth. By leveraging advanced segmentation techniques, I personalize outreach and ensure that each customer receives the right message at the right time.I specialize in marketing automation, using tools like n8n to streamline workflows and eliminate manual tasks. I create automated processes that connect CRM systems, marketing tools, and customer service platforms to ensure timely, personalized communication with customers. This approach helps improve efficiency while maintaining a high level of personalization.In addition to automation, I manage and enrich customer data using Apollo, Clay, and StoreLeads. These tools enable me to build enriched lead profiles, providing valuable insights that improve segmentation and outreach. I also rely on SeaTable for managing CRM databases, ensuring data is accurate, organized, and up-to-date.I monitor and analyze campaign performance using Excel and other reporting tools to continuously optimize strategies. My role involves using data to inform decision-making, improve retention rates, and ensure the success of CRM initiatives.Key Tools: n8n, SeaTable, Apollo, Clay, StoreLeads, Excel.
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