Praveen Kumar D.
8x Certified - Salesforce Technical Architect - Marketing Cloud and Data Cloud || Sales and Service Clouds
- Role
- Manager - Projects (Salesforce Data Cloud Architect) at Cognizant
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Praveen Kumar D.
Salesforce Marketing Cloud expert with 10 years of IT experience, including 7 years in Salesforce Marketing Cloud, 3.6 years of concurrent experience in Data Cloud, and 3 years in Salesforce Sales & Service Clouds.>> Helping clients to identify gaps and opportunities across the entire customer lifecycle.>> Responsible for leading solution design and technical implementations across all aspects of Marketing Automation.>> Gathering the blueprints and analyzing the requirements document shared by clients.>> Implemented Marketing Cloud Single Sign On.>> Experience in creating the Journeys lifecycle.>> Experience with different industries such as Banking, Education and HealthCare.>> Integrated between Salesforce CDP (Customer Data Platform)/Data Cloud and Salesforce Marketing Cloud.>> Worked on analysis, designing data model and implementation on Salesforce CDP (Customer Data Platform)/Data Cloud.>> Used FTP accounts and automation studio to transfer the files from source system and for encryption.>> Experience in creating Contents, Templates, HTML emails and Template based emails.>> Worked on Automation Studio, and to trigger the journey for sending emails.>> Worked on Mobile Connect requirements.>> Handled requirements of sending messages with text and personalized content.>> Knowledge on Ampscript to use it in Email Studio, Mobile Connect and Cloud Pages.>> Worked on Cloud Pages to update data extensions and salesforce objects.>> Good knowledge in troubleshooting the issues on Journey’s, SQL queries and Cloud pages.>> Worked on Datorama Dashboards and have some knowledge on Datorama - Connect & Mix** Salesforce Service cloud and Sales cloud :>> Experience on sales and service cloud projects.>> Worked on Lead, Account, Case and campaign objects.>> Experience in configuring the profiles, roles, page layouts and field accessibility.>> Developed triggers, batch classes and creating Json as per the requirement.>> Experience in consuming and exposing of web services to third party in Json.
Experience
Manager - Projects (Salesforce Data Cloud Architect)
Jun 2025 — Present
Education
Sree Rama Engineering College
Bachelor of Technology - BTech, Information Technology
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