Praveen Kumar

About Praveen Kumar

Strategic Marketing Leader | 14+ Years in Integrated B2B Campaigns, Brand Strategy & Demand Generation | GTM SpecialistWith over 14 years of experience leading high-impact marketing strategies across India, APAC, and North America, I specialize in building brands, driving demand, and executing integrated campaigns across digital, content, events, and experiential marketing. I\'ve had the privilege of working with global tech giants like Google, Microsoft, Schneider Electric and HPE leading multi-channel initiatives that build visibility, fuel pipeline growth, and drive real business outcomes.Currently, I lead a Strategic Business Unit as an AVP at Shobiz [Havas India], where I drive business planning, brand communication, and revenue growth managing end-to-end marketing execution, new business development, and full P&L responsibilities. I\'m equally comfortable planning a virtual CXO roundtable, GTM campaign for a cloud migration solution.My strengths lie in simplifying complex B2B offerings into compelling brand stories, aligning cross-functional teams, and using data to guide strategic decisions. I\'ve also led 250+ successful campaigns, managed large-scale events, built and mentored high-performing teams, and delivered consistent YoY growth for clients.I’m passionate about modern marketing that blends content, automation, ABM, and digital performance. Whether it’s launching a product, amplifying a brand, or building a strong pipeline, I bring an execution-focused, results-driven mindset to every initiative.Let’s connect if you\'re looking for a collaborative marketing leader to scale growth in the tech or cloud ecosystem.

Experience

1. Associate Vice President

   Havas India

   Jan 2024 — Present · Delhi, IN

   As an Associate Vice President at Shobiz [Havas India], I lead with a strategic, growth-oriented mindset bringing over a decade of experience across Live Events, Offline Marketing, and Content Marketing. I specialize in delivering integrated marketing programs that align with business goals, enhance brand visibility, and generate measurable pipeline for enterprise and tech clients.In this leadership role, I oversee end-to-end project strategy, cross-functional team execution, and senior-level client engagement across industries such as IT, cloud, Auto, and FMCG. I’m known for designing insight-led, innovation-driven campaigns that blend physical and digital experiences to create meaningful brand impact.With growing expertise in tech-driven marketing, I actively explore the use of AI/GenAI tools, automation platforms, and performance analytics to sharpen campaign efficiency and personalize engagement at scale. My core strengths lie in combining creative storytelling with operational discipline building high-performing teams, leveraging data for smarter decisions, and delivering consistent results across large-scale campaigns.My focus remains on building future-ready marketing solutions that not only meet business objectives but also embrace the evolving landscape of digital, data, and AI-powered marketing.

Education

• Annamalai University

  Master of Business Administration - MBA, International Business

  2011 — 2015

• Algoma University

  Master's degree, Project Management

Skills

• Operational Excellence
• Strategic Planning
• Budgeting
• Hospitality
• Rural Planning
• Customer Service
• Project Management
• Team Leadership
• Account Management
• Trade Shows
• Promotions
• Social Media Marketing
• Customer Relationship Management (Crm)
• Incentive Programs
• Public Relations
• Project Coordination
• Business Strategy
• Live Events
• Coordination
• Product Marketing
• Crm
• Negotiation
• Marketing Management
• New Business Development
• Business Development
• Vendor Management
• Advertising
• Project Planning
• Supply Chain
• Strategic Partnerships
• Team Management
• Management
• Operations Management
• Budgets
• Event Management
• Key Account Management