Praveenkumar Malik

About Praveenkumar Malik

My journey has taken me through some of India’s biggest scale-up stories. At Disney+ Hotstar, I was part of the team that launched the platform across 18 countries (MENA, South Africa, and Israel), managing everything from SEO, ASO to high-impact Performance Marketing campaigns.Before that, I spent my time at Shaadi.com, helping people find \'the right one\' through a simple Google search.Currently, I\'m at Practo leading SEO, ASO, and App Marketing. My day-to-day is a mix of technical search strategy, app growth and AI optimization (AEO-GEO), ensuring that when someone needs online healthcare, Practo is the first thing they see.Beyond my corporate role, I’m a passionate travel content creator from Goa. I use my SEO and digital background to share Goa’s \'hidden gems\' and local culture with a growing audience on Instagram and YouTube.Core Expertise:1) Search Engine Optimization (SEO): Expertise in full-funnel growth strategy including Keyword Research, Metadata Optimization, link building and deep Competitor Analysis to win rankings on Google2) Generative AI Search Optimization (AEO-GEO): Beyond just ranking #1, I build strategies to ensure our website is cited and recommended by LLMs like Gemini, ChatGPT, Perplexity and Google Search AI Overviews 3) App Store Optimization (ASO): Expertise in app discovery through keyword intelligence, metadata testing, and conversion rate optimization (CRO) on both iOS and Android app stores4) Performance Marketing (Paid Marketing): Proven experience in scaling high-impact campaigns across Google Ads, Meta, Apple Search Ads, Snapchat, Amazon Ads and Microsoft Bing5) Analytics & Growth Tools: Leveraging data from Appsflyer, Apptweak, Google Analytics (GA4) and Looker to track growth, alongside Google Search Console, Ahrefs, SEMRush, and Google Play Console for technical auditsLet’s get in touch!Email or LinkedIn messages work best.Email: P••••••••@gmail.comInstagram: Instagram.com/solotravelerpravin

Experience

1. Seo & Aso Lead

   Practo

   Jul 2025 — Present · Bangalore Urban, IN

   At Practo I\'m responsible for:1) Search Engine Optimization: Managing the end-to-end SEO strategy to grow our organic traffic and make healthcare more accessible.2) The Shift to AI Search: I’m actively working on AEO and GEO (AI & Generative Engine Optimization). My goal is to ensure Practo is the top cited source when people ask questions on different LLMs like Gemini, ChatGPT, Google’s AI Overviews.3) App Growth: Leading our ASO (App Store Optimization) efforts to drive more organic installs and improve our visibility on both iOS and Android.4) Blended Marketing: Balancing our organic efforts with paid App Marketing (like Apple Search Ads), creating Custom Product Pages (CPPs) to make sure we’re acquiring users at the most efficient CPAs5) Technical Partnership: Working directly with the Product and Engineering teams to keep our site architecture fast, crawlable, and ready for the next wave of search engine updates.

Education

• Goa Institute of Management (GIM)

  Master of Business Administration - MBA, Marketing

  2015 — 2017

• Goa University, Goa

  Bachelor of Commerce - BCom, Business/Commerce, General

  2011 — 2014