Praveen Kumar

About Praveen Kumar

I lead Public Relations and Corporate Communications at Yamaha Motor India, shaping narratives that align the brand’s local impact with Yamaha Motor’s global vision. With nearly two decades of experience across media, public relations, and the automotive industry, I drive strategic media and influencer engagement programs that strengthen brand equity and consistency across markets.I play a key role in amplifying Yamaha’s innovation, product excellence, and sustainability priorities through high-impact media outreach, global-aligned product launches, and prestigious motor and manufacturing award platforms. My leadership focuses on building agile, high-performing communications teams and cultivating strong relationships with global and regional stakeholders.Through disciplined strategy, execution excellence, and outcome-driven reviews, I ensure communications investments deliver measurable value while reinforcing Yamaha’s premium positioning and long-term brand aspiration in a global context.

Experience

1. Dgm Corporate Communications

   Yamaha Motor India Pvt. Ltd

   Jan 2021 — Present · Chennai, IN

   Drive the Public Relations Strategy to create a strong image for the brand in IndiaLead the team to deliver successfully through Strategic Media and Influencer engagement programsOrganize Media Outreach Activities – Product Launches, Press Meets, Select Media Meets, Senior Management Interactions, Factory Tours, Product Reviews and Test Ride Activities to promote the brandEnhance Brand visibility through active participation in Motor Awards Show, Manufacturing Excellence Awards and CSR AwardsPlan the Annual Budget and review expense versus outcomes on monthly basisStrengthen the various channels of Internal Communications to promote the brand among the employeesMaintain strong relationship with Industry Associations – SIAM, ACMA and CII Manage crisis situations and act appropriately to mitigate risks and protect reputation of the brand

Education

• Digital Vidya

  Digital Marketing Master Certification (CDMM), Digital Communication and Media/Multimedia

  2016 — 2017

• University of Toronto

  Certificate Course, Business/Corporate Communications

  2020 — 2020

• Pioneer Media School

  PG Diploma in Journalism, Mass Communication/Media Studies

  2004 — 2005

• Kirori Mal College, Delhi University in 2003

  B.Sc, Chemistry

  2000 — 2003

Skills

• Publicity
• Social Media Marketing
• Corporate Communication, Content Management,
• New Media
• Strategic Communications
• Marketing
• Copy Editing
• Web Content
• Media Planning
• Editorial
• Public Affairs
• Storytelling
• Press Releases
• Digital Media
• Online Journalism
• Magazines
• Corporate Communications
• Blogging
• Editing
• Content Management
• News Writing
• Brand Management
• Content Strategy
• Marketing Strategy
• Writing
• Public Relations
• Internal Communications
• Media Relations
• Feature Articles
• Team Management
• Content Development
• Newsletters
• Social Media
• Management
• Reputation Management
• Media Relationship, Strategic Planning for Internal Communications
• Copywriting
• Internal Events, Communication Presentations, Media Planning & Relations
• Journalism
• Event Management