Praveen Inaganti

Data Science Ai Manager @Horizon Blue Cross Blue Shield of New Jersey

Austin, TX, US

Developed a marketing strategy and provided campaign analysis & optimization recommendations to generate incremental revenue using key KPIs for various Clients (State Farm, Uber, Quaker, Palo Alto Networks & others).• Developed a dashboard to track the performance across digital channels including key metrics such as traffic, engagement, conversion, AOV, CAC, LTV etc. using Tableau, Google Analytics, Adobe Analytics & SQL AWS Redshift.• Created data models & design start schemas for State farm Insurance data reporting using DAX, Power BI & SQL Server. • Developed a measurement plan for the social media analytics & performance reporting (Facebook, LinkedIn, Instagram, Twitter & TikTok Reporting) using Sprinklr, Meltwater, Rival IQ and others. • Developed digital performance forecasting models to predict the traffic and sales using Python scripts. • Conducted complex data analysis by combining multiple unstructured data sources to deliver key reporting and key metrics using SQL Server, Power BI & Python scripts. • Performed various A/B tests for Palo Alto Networks site and improved the conversions by 5% using Adobe Target & Optimizely.• Performed the technical/tag audits of sites and collaborated with the engineering to fix the event tracking issues & present findings/recommendations using tag management tools (GTM & Adobe Launch etc.) • Lead the team to improve overall analytics effectiveness including advanced customer segmentation & targeting, personalization for the users on the site in executive dashboards using KPIs and Funnel analysis.

University of Tampa - John H. Sykes College of Business

Master of Business Administration (MBA)

Vellore Institute of Technology

Bachelor of Technology (B.Tech.), Information Technology