Praveen Dsa

About Praveen Dsa

Business Intelligence & Data Analytics professional with 20+ years of extensive experience in the Media & Entertainment & Banking industry in analyzing, developing and implementing BI and DW solutions.Excellent understanding of business operations and BI tools for effective analysis of data.•Experience in evaluating and implementing Data & BI tools on multiple cloud platforms.•Spearheaded project to implement Tableau as the company wide solution for Dashboard & Analytics.•Played pivotal role in evaluating, designing and implementing data lake & data warehouse solution.•Delivered 30+ business dashboards through internal teams & external partners.•Instituted previously non-existent data analytic culture within the organization.•Overseeing the use of data analytics across several business verticals, such as sales, research, programming etc.•Develop and execute a strategy for ingesting data from a variety of business applications, BARC India Media Workstation (BMW) software, third party sources, then transforming and leveraging it for analytical use.•Developing insightful yet simple visualizations using Tableau & Power BI that empower decision makers.•Coordinate and manage multiple vendors for product evaluation and project execution.•Experienced in managing and coordinating various cross functional business & technical teams.Connect with me to get the detailed exposure as Business Intelligence & Data Analyst. Seeking to pursue a career in upper echelons of an esteemed organization, which calls for extremely high levels of leadership qualities and analytical abilities, with the goal of heading a department office, involving thorough understanding of Business Intelligence, Data Analytics and Data Warehousing concepts to drive the business dynamics towards the overall growth of the organization by putting all my best efforts and get the best practices to place for a mutually rewarding career.

Experience

1. Omnichannel - Data & Analytics Head

   GSK

   Jan 2024 — Present · Mumbai, IN

   As the Lead – Omnichannel Data & Analytics, I drive data-led commercial excellence by shaping and optimizing omnichannel marketing strategies across brands and specialties. My work sits at the intersection of customer experience, digital innovation, and advanced analytics, ensuring that every HCP interaction delivers measurable impact.I spearhead Marketing Mix Models advanced attribution frameworks, and channel optimization to inform high-value investment decisions. I also lead data governance, ensuring robust data quality, compliance, and harmonized digital measurement across platforms.With a strong focus on advanced analytics and GenAI/LLM-based solutions, I help build scalable analytical products and predictive models that enhance personalization, improve campaign performance, and accelerate decision-making across the organization

Education

• SJRCJC

  SSC

• St. Aloysius (Deemed to be University)

  Master of Computer Applications (MCA), Computer Engineering

  2002 — 2005

• Government Junior College, Chickmagalore

  PUC, Science

  1996 — 1999

• St. Aloysius (Deemed to be University)

  Bachelor of Science (B.Sc.), Electronics

  1999 — 2002

Skills

• Data Warehousing
• Sharepoint
• Performance Tuning
• Database Administration
• Disaster Recovery
• Database Architect
• Database Design
• Sql
• Asp.net
• Team Management
• Microsoft Sql Server
• O365
• Vb.net
• Project Management
• Ssrs
• Project Planning
• Databases
• Sql Clustering
• Business Analysis
• Servers
• Relational Databases
• Power Bi
• Alwayson Availability
• Data Migration
• High Availability