Praveen Chowdary K.
Senior Web Developer at ACTIVE Network
- Role
- Senior Web Developer at Active Network
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Praveen Chowdary K.
Sr. Digital Marketing Professional with over 11+ years of experience in Adobe Analytics…
Experience
Senior Web Developer
May 2019 — Present · Irving, TX, US
Responsibilities:Server-Side Implementations: Implemented server-side marketing pixels using GTM for platforms like Facebook, Pinterest, Snapchat, and TikTok, enhancing data accuracy and performance tracking.Tealium Event Stream Management: Managed server-side event stream in Tealium, ensuring seamless data integration and real-time event tracking.Advanced Revenue Tracking: Implemented precise revenue conversion tracking using GA4 Measurement Protocol.GA4 Migration Mastery: Led the migration to GA4, ensuring smooth continuity of data insights and strategic analysis.Checkout Abandonment & Re-Registration Analysis: Configured Adobe Analytics to track re-registration rates of users who abandoned checkout.Cart & Checkout Tracking Enhancements: Captured cart-level data (coupon codes, item count) and ensured persistence in Adobe Analytics.A/B Testing for Enhanced Experience: Led A/B testing initiatives using Adobe Target.Tagging Implementation Excellence: Developed custom GA4 event-tracking tags in Tealium.Cross-functional Collaboration: Worked with internal and external teams to optimize new tracking solutions.Web Analytics and Tagging Expertise: Developed structured event tracking based on data-analytics attributes for both GA4 and AACollaborate closely with product owners to implement and configure Adobe Analytics to track KPIs and user behavior across digital channels.Ensure seamless integration of Tealium, and Adobe Analytics across platforms, ensuring that tags fire correctly and data flows consistently.Ability to design and implement event tracking strategies considering AA, ensuring that key touchpoints, such as page views, transactions, and conversions, are accurately captured.Monitor the data integrity of Adobe Analytics implementations, troubleshoot issues related to data collection, and collaborate with development and QA teams to resolve them.Stakeholder Empowerment: Maintained Google Data Studio dashboards for campaign performance monitoring.
Education
Jawaharlal Nehru Technological University, Kakinada
Bachelor of Technology - BTech
2011 — 2015
Southern Arkansas University
Masters
2016 — 2017
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