Praveen Cherakkara
Product Leader | Ex-Director | GTM, Partner, CRM,CPQ,CLM,Renewal
- Role
- Principal Product Manager at F5
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Praveen Cherakkara
Having experience in Consulting, Development, and implementation of Products/Applications on AI Use Cases, CRM, Salesforce/Microsoft Dynamics 365 - Sales/Services, Salesforce/Oracle CPQ, Apttus CPQ/CLM and Cloud native platforms.With a deep understanding of CPQ and License Management best practices, I have successfully led cross-functional teams in Architecture, Design, and implementing end-to-end CPQ solutions with SaaS transformation that empower sales teams, increase quoting accuracy, and accelerate the sales cycle. I have a proven track record of configuring complex pricing models, product catalogs, and quoting workflows to meet the unique needs of diverse industries and market segments. I collaborate closely with DMT, Sales, Marketing, and Finance teams to understand their requirements and translate them into scalable Lead to Cash solutions. Experienced and results-driven Leader of IT Application with a strong background in driving business growth through the implementation and optimization of enterprise application systems. I excel in aligning technology strategies with sales objectives to streamline processes, maximize revenue opportunities, and enhance customer experiences. Vendor management and solution evaluation are key strengths of mine. I have successfully partnered with software vendors, negotiated contracts, and ensured the selection of the most suitable solutions for the organization\'s needs.
Experience
Principal Product Manager
Oct 2025 — Present · Austin, TX, US
GTM Lead to Order domain. Specific on CPQ
Education
Indian Institute of Management, Indore
Executive Programme, in Sales and Marketing
Osmania University
Bachelor, Computer Application
1998 — 2001
Kendriya Vidyalaya
X and XII
Indian Institute of Management, Kozhikode
Certification, AI & ML for Business Excellence
Southern New Hampshire University
MS, IT
2001 — 2003
Stanford University
Empathize and Prototype : A Hand on dive into the key tools of Design Thinking.
2017
Indian Institute of Management Bangalore
Certification in Product Innovation
2018 — 2018
Institute of Product Leadership
Executive MBA, Product Leadership
2018 — 2020
Skills
- Java
- Web Applications
- Software Development
- Pl/Sql
- Databases
- Unix
- Business Analysis
- Distributed Systems
- Testing
- Integration
- Software Project Management
- Spring
- Hibernate
- Java Enterprise Edition
- Agile Methodologies
- Microsoft Sql Server
- Requirements Analysis
- Db2
- Oracle
- Scrum
- Salesforce.com Implementation
- Cpq
- Salesforce Cpq
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