Praveen Cherakkara

Product Leader | Ex-Director | GTM, Partner, CRM,CPQ,CLM,Renewal

Role
Principal Product Manager at F5
Location
Austin, TX, US
LinkedIn followers
500 followers
Information TechnologyView LinkedIn profile

About Praveen Cherakkara

Having experience in Consulting, Development, and implementation of Products/Applications on AI Use Cases, CRM, Salesforce/Microsoft Dynamics 365 - Sales/Services, Salesforce/Oracle CPQ, Apttus CPQ/CLM and Cloud native platforms.With a deep understanding of CPQ and License Management best practices, I have successfully led cross-functional teams in Architecture, Design, and implementing end-to-end CPQ solutions with SaaS transformation that empower sales teams, increase quoting accuracy, and accelerate the sales cycle. I have a proven track record of configuring complex pricing models, product catalogs, and quoting workflows to meet the unique needs of diverse industries and market segments. I collaborate closely with DMT, Sales, Marketing, and Finance teams to understand their requirements and translate them into scalable Lead to Cash solutions. Experienced and results-driven Leader of IT Application with a strong background in driving business growth through the implementation and optimization of enterprise application systems. I excel in aligning technology strategies with sales objectives to streamline processes, maximize revenue opportunities, and enhance customer experiences. Vendor management and solution evaluation are key strengths of mine. I have successfully partnered with software vendors, negotiated contracts, and ensured the selection of the most suitable solutions for the organization\'s needs.

Experience

  1. Principal Product Manager

    F5

    Oct 2025 — Present · Austin, TX, US

    GTM Lead to Order domain. Specific on CPQ

Education

  • Indian Institute of Management, Indore

    Executive Programme, in Sales and Marketing

  • Osmania University

    Bachelor, Computer Application

    1998 — 2001

  • Kendriya Vidyalaya

    X and XII

  • Indian Institute of Management, Kozhikode

    Certification, AI & ML for Business Excellence

  • Southern New Hampshire University

    MS, IT

    2001 — 2003

  • Stanford University

    Empathize and Prototype : A Hand on dive into the key tools of Design Thinking.

    2017

  • Indian Institute of Management Bangalore

    Certification in Product Innovation

    2018 — 2018

  • Institute of Product Leadership

    Executive MBA, Product Leadership

    2018 — 2020

Skills

  • Java
  • Web Applications
  • Software Development
  • Pl/Sql
  • Databases
  • Unix
  • Business Analysis
  • Distributed Systems
  • Testing
  • Integration
  • Software Project Management
  • Spring
  • Hibernate
  • Java Enterprise Edition
  • Agile Methodologies
  • Microsoft Sql Server
  • Requirements Analysis
  • Db2
  • Oracle
  • Scrum
  • Salesforce.com Implementation
  • Cpq
  • Salesforce Cpq

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Praveen Cherakkara — Principal Product Manager at F5 in Austin, TX, US | Unifers