Praveen Kumar Singh
Head of Corporate Growth Marketing Program Office @Tata Consultancy Services
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WORK HISTORY
Head of Corporate Growth Marketing Program Office @Tata Consultancy Services
New Delhi, IN
Program Office Setup & Enablement• Setting up and enablement of Corporate Growth Marketing Program Office having functions: Analytics & Insights, Data Privacy, Delivery and Operations• Documentation of every growth marketing function process step in a standardized format for better understanding and cross-utilization of services where possible• Setup a process to get Customer Satisfaction Survey (CSS) for functions within Growth MarketingData Privacy & Risk Management• Created Risk Register on Data Privacy, Confidentiality and Integrity for Growth Marketing• Closure of PwC data privacy audit finding shared with CMO in 2024 successfully as per the given deadlineStrategic Planning & Reporting• Preparing CMO quarterly report for Board submission for Growth Marketing• Coordinating and finalizing quarterly marketing budget for Growth Marketing• Enhanced the planning calendar to capture assets, campaigns and events on SharePoint from units for planning and visibilityProcess Improvement & Workflow Management• Support on evaluation of a workflow management tool for marketing functions (Asana, Monday.com, Adobe Workfront evaluated)• Shortlisting of a marketing process for the pilot on workflow management tool and defining the workflow for it• Redefined the CCRP workflow for Case Study and Customer Testimonial to simplify the process steps and remove delays in multiple approvalsData & Technology Enablement• Creation of Customer Data Platform (CDP) to have customer details (relationship and prospects) and their engagement touchpoints• Creation of a dashboard to view campaign performance• Defining requirement for API’s to integrate data from third party applications like LinkedIn, GoogleAwards & Excellence Submissions• Creation of TATA Business Excellence Model (TBEM) document and submission• Supported on CEO TBEM deck on top priority• Led 3 Innovista submissions for Growth Marketing• Coordinated and collated TCS Blitz award for Growth Marketing
EDUCATION
NIIT
GNIIT
Chaudhary Charan Singh University
Graduation, Bachelor of Science
SKILLS
ABOUT PRAVEEN KUMAR SINGH
27+ years in Customer Experience, Operations, Data Privacy, Analytics & Insights, Presales & Solution, Digital Marketing, Publishing SME, Client Relation, Project Management, Transition Management
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