Praveen Kumar Purushothama

About Praveen Kumar Purushothama

A seasoned business leader with a demonstrated history of working in the consumer…

Experience

1. Senior Director- Growth

   Upscalio

   Feb 2022 — Present · IN

   Brand leader managing 4 diverse brands across consumer electronics, home & living, and bags & lifestyle categories (biz size: 10 M$)• De facto founder role responsible for building the brand roadmap backed by research, identifying segments, target market, positioning, new product launch, pricing, packaging, channel expansion, sourcing, demand plan, marketing, branding, channel management, D2C with overall ownership of P&L, balance sheet and cashflows across the brands• Proven skill in increasing/reviving brands into positive EBITDA with curated brand-specific focus on 4Ps, sourcing (India/China), and optimizing working capital deployment• Successfully built from scratch and launched a gaming peripheral brand- “Archer Tech Lab” selling PC and mobile gaming peripherals in India and UAE: delivered top 10 best sellers on Amazon within 30 days with a P&L course to turn profitable with 10 months• Achieved top 10 BSRs in all of the brands being managed with 4.5+ Ratings and reviews• Captured NPS of 70%+ on all the product launches post-brand acquisition• Adept at replicating playbook on faster NPD launches, increasing gross margins by 4%• Led brands’ channel expansion in all major marketplaces, also started offline distribution• 3x G/R vs LY in D2C led through AdTech DSP, also by reducing returns and shipping costs• Digital marketing expertise in delivering 6+ ROAS, 1%+ CTR, 3%+ CVR, lowering CPCs• Successfully collaborating with social media influencers/affiliates to promote brand presence online along with BTL activations such as participating in Comicon events, and college sponsorships to capture the target customers\' mind share.

Education

• Birla Institute of Technology, Mesra

  Bachelor of Engineering - BE, Computer Science and Engineering

  2008 — 2012

• Kendriya Vidyalaya, N.A.L Campus, Bangalore

  Grade 11th & 12th, Computer Science

  2006 — 2008

• Jawaharlal Nehru Public School, Bangalore

  Grade 1st to 3rd

  1996 — 1999

• Indian Institute of Management, Kozhikode

  PGDM, Marketing

  2012 — 2014

• Kendriya Vidyalaya, N.A.L Campus, Bangalore

  Grade 4th to 10th, Mathematics school topper in 10th Grade, Awarded KV 0.1% toppers certificate

  1999 — 2006

Skills

• Consumer Behaviour
• Sales
• Software Project Management
• Services Marketing
• Team Management
• Brand Management
• Strategy
• Marketing
• Trade Marketing
• Marketing Communications
• Sales & Marketing
• Analytics
• Financial Analysis
• Business Intelligence
• Market Research
• B2b Marketing Strategy
• Product Management