Praveen V

About Praveen V

Driven marketing skilled in brand messaging and positioning. Proven record of conceiving and crafting marketing activities that drive demand. Possesses astute attention to detail and to grasp and translate technical capabilities into value for customers.Loyal and tactful Marketing with experience tracking product line and costs by analyzing and entering marketing, expense and new business data.Identify trends and insightsPlan and direct marketing campaignsManage an organization\'s website and maintain it, keeping best practices in mindOptimize content for the website and social media platformsWork with various content formats such as blogs, videos, audio podcasts, etc.Track the website traffic flowImplement and analyze performance metricsMeasure and assess goals ROIDevice experiments and conversion testsProvide internal reports on a regular basisExecute new and creative collaborations among technologies and platformsDetermining metrics for successCreating the roadmap to achieve the goalsAnalyze market competition by comparing competitor products with their ownConduct market research in line with customer needs and wants

Experience

1. Digital Marketing Specialist

   AstraZeneca

   Mar 2024 — Present · Chennai, IN

   Working in AstraZeneca Pharma Industry Solid understanding of ecommerce, PPC, SEO & SEM concepts, and experience in training other team members. Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns. You’ll be confident with a range of ads, analytics, email automation and A/B testing tools. Managing company website (including all images, tools, and content). Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising. Overseeing management of all digital channels (including updates, design, and user experience). Strategising and overseeing social media presence across all channels. Developing a website traffic plan and creating goals and KPIs to meet. Leading on website and social media channel optimisation for SEO as well as usability. Creating, maintaining, and implementing digital marketing and editorial calendars in collaboration with executives and content creators. Delivering effective, cohesive, and engaging brand messaging. Updating company blog, e-newsletter, and social media (including regular posts, news, job listings, etc.) and overall management. Managing metrics such as Google Analytics and Webmaster Tools. Measuring, reporting and recommending on the performance of all digital marketing campaigns. Partnering with advertising and media specialists to increase marketing results when necessary. Developing and managing A/B testing protocols and procedures. Working knowledge of HTML and CSS. Excellent grasp of social media and website metrics and best practices. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate. You’ll have strong analytical skills and data-driven thinking Up-to-date with the latest trends and best practices in online marketing and measurement.

Education

• University of Madras

  Master of Computer Applications - MCA, Computer/Information Technology Administration and Management

  2019 — 2021

• University of Madras

  Bachelor's of Computer Application - BCA, Information Technology

  2016 — 2019