Praveen Singh
Growth, Marketing, Revenue at UrbanPro | Ex 3M India, Ex HealthKart | IITB 2003, IIMB 2010
- Role
- Chief Revenue Officer (CRO) at Urbanpro.Com
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Praveen Singh
As a CRO, leading Revenue, Marketing & Growth, I have specialized and focused mostly on transforming digital businesses into high-growth, profitable ventures. With a deep expertise in Digital Marketing, Business P&L Management, and Product-Led Growth, I have played a key role in transitioning UrbanPro into India’s largest platform for live learning. Key Achievements- Led the transformation of UrbanPro from an open lead generation platform to a full-stack ed-tech marketplace- Built a customer-first, data-driven approach that maximized both tutor satisfaction (NPS) and student learning outcomes- Spearheaded innovative product and organic traffic strategies that fueled profitability, reducing dependency on paid acquisition. At UrbanPro.com, we are passionate about leveraging tech and AI-driven innovation, and ensuring that every student finds the right learning opportunity safely and seamlessly.
Experience
Chief Revenue Officer (CRO)
Jan 2023 — Present
Key Achievements- Scaled UrbanPro into India’s largest live-learning platform, offering 1:1 and group classes across various learning categories- Introduced payment assurance & security mechanisms, ensuring a seamless, trusted experience for students and parents- Optimised tutor onboarding and retention, improving platform tutor NPS to industry-best levels- Launched product-led growth initiatives, reducing cost of customer acquisition while increasing tutor success rates.
Education
Indian Institute of Technology, Bombay
B.Tech + M.Tech, Mechanical Engineering
1998 — 2003
Indian Institute of Management Bangalore
PGP, Strategy, Marketing
2008 — 2010
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