Praveen S

About Praveen S

I am a Business Development & Digital Marketing Professional with a strong background in driving revenue growth, building client relationships, and executing data-driven marketing strategies. My expertise spans lead generation, RFP and tender management, proposal writing, digital campaign execution, content writing, and sales enablement across IT, SaaS, consulting, and membership-based industries.I have successfully managed the end-to-end sales cycle – from market research and prospecting to client engagement, negotiations, and closures. My experience includes developing Ideal Customer Profiles (ICP) to improve targeting accuracy, managing and mentoring SDR teams, and optimizing sales pipelines for greater efficiency and conversion.On the marketing side, I specialize in LinkedIn and Google Ads campaigns, email automation, website content writing, and content strategy that boost brand visibility and inbound lead generation. I also create blogs, landing pages, and campaign-focused copy tailored to target personas and business goals. By leveraging tools like Microsoft Clarity and Google Analytics, I analyze user behavior, heatmaps, and campaign performance to deliver actionable insights that improve ROI.I have also contributed to membership growth initiatives, strategic business development programs, and proposal/bid management, consistently delivering measurable business outcomes. Key Skills & ExpertiseBusiness Development & Sales: Lead Generation, Client Engagement, Proposal Writing, RFP/Tender Management, Sales Cycle Management, NegotiationDigital Marketing: LinkedIn Campaigns, Google Ads, Email Marketing & Automation, Website Content Writing, Blogs & Landing Page OptimizationAnalytics & Tools: Microsoft Clarity (User Behavior, Heatmaps), Google Analytics, CRM & Sales Automation Tools, A/B TestingStrategic Expertise: Market Research, Competitive Analysis, ICP Development, Campaign Planning, Sales Enablement, Team LeadershipI am passionate about combining strategic business acumen with digital innovation to unlock growth opportunities, enhance customer engagement, and deliver long-term value to organizations.

Experience

1. Senior Business Development Consultant

   CES

   Nov 2025 — Present · Chennai, IN

Education

• Hindustan University

  Master of Business Administration - MBA