Praveen Prakash
Director - Strategic Account @ TrusTrace | Product Development | Customer Success | Driving Retention, Expansion, and Delight Through Customer-Centric Strategies
- Role
- Director Strategic Accounts at Trustrace
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Praveen Prakash
Enterprise SaaS & Strategic Accounts Leader | Driving Revenue Expansion, Product…
Experience
Director Strategic Accounts
Apr 2021 — Present · Bengaluru, IN
At TRUSTRACE, I lead global Strategic Accounts, expansion revenue and enterprise SaaS product strategy for a Supply Chain Traceability platform, driving portfolio scale, monetization and zero-churn growth across Europe, North America and APAC. • Delivered high expansion revenue across 32+ enterprise accounts by upsell, cross-sell and renewals.• Scaled portfolio (6-45) enterprise customers; onboarded 32 global brands & reduced go-live cycle by 33%.• Achieved 0 churn for 3 consecutive years; improved CSAT (5.5 → 8.5) & scaled NPS governance.• Designed scalable high/low-touch engagement model to optimize global account management.• Expanded referenceable enterprise accounts (2 to 18), improving C-level engagement & market credibility.• Drove monetization of 2 enterprise modules, enabling pricing uplift and high incremental revenue.• Led 2 Scrum teams (24 members), increasing automation coverage by 70% with <5% defect leakage.• Reduced L1 support tickets by 20% through product-led adoption and analytics-driven optimization.• Built and led global Strategic Accounts team; promoted within 6–8 months for performance impact.
Education
RMIT University
M.B.I.T
2008 — 2009
KNS Institute of Technology
B.E.
2003 — 2007
Skills
- Team Management
- Pre-Sales
- Requirements Analysis
- Cloud Computing
- Databases
- Business Process Improvement
- Analysis
- Client Liaison
- Business Requirements
- Project Management Office (Pmo)
- User Acceptance Testing
- Sharepoint
- Service Delivery
- Business Analysis
- Software Development Life Cycle (Sdlc)
- Business Process
- Requirements Gathering
- Project Management
- Ms Project
- Software Documentation
- Sdlc
- Solution Architecture
- Documentation
- Agile Methodologies
- Visio
- Consulting
- Gap Analysis
- Business Intelligence
- Software Development
- Scrum
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