Praveen N

Aem Developer @EchoStar Corporation

I work on building and improving BoostMobile.com, the online store for one of the largest wireless carriers in the U.S, serving over 7.2 million customers. My focus is creating fast, reliable, and scalable digital experiences using Adobe Experience Manager (AEM), Adobe Target, Adobe Analytics, Java/J2EE, and JavaScript.Key contributions:Custom Components for Multiple Brands – Developed reusable AEM components with multiple variations to support three retail wireless brands, streamlining updates and reducing development time.E-Commerce Integration – Integrated AEM with Magento by customizing out-of-the-box CIF components for seamless content + commerce.Personalization – Created Experience Fragments for location-based content and implemented Adobe Target for A/B testing and tailored user experiences.Security – Integrated AEM with Okta to control and restrict environment access.Backend Development – Built AEM Models, Servlets, and OSGi configurations using Apache Sling and the OSGi framework.Frontend Development – Implemented UI using HTL, jQuery, SCSS, and React SPA components mapped to AEM templates and experience fragments.API Integrations – Connected to REST APIs including ASAPP chat, Coverage Service, SmartyStreets, and BriteVerify.Performance & Infrastructure – Configured author/publish environments, replication agents, and optimized AEM Dispatcher + CloudFront caching for high-traffic landing pages.Troubleshooting – Resolved dispatcher issues (rewrites, filters, host rules) and caching problems to boost performance.Analytics – Used Adobe Analytics for data-driven personalization and decision-making.