Praveen Kumar T
Meta Certified Media Buyer - Paid Social (Biddable) for Google at GroupM Hub | WPP Media
- Role
- Media Activation - Paid Social (Biddable) at WPP Media
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Praveen Kumar T
I\'m a passionate and performance-driven digital marketer with 7+ years of hands-on…
Experience
Media Activation - Paid Social (Biddable)
Jun 2022 — Present
Responsible for day-to-day hands-on paid social campaign management. Includes campaign planning, setup, creative development, quality assurance, testing, measurement/reporting, and optimization across a variety of social media platforms (Meta, Twitter, LinkedIn, Line, TikTok, Pinterest, etc.) • Managed multiple campaigns and projects simultaneously; develop and apply right-sized plans and efforts which balance productivity and performance.• Designed and build custom reports and data analyses, joining multiple datasets together when needed to gain valuable views of performance. Identify and articulate key insights and recommendations to team, leadership, and clients. • Served as the main point of contact for internal teams and agencies for campaign trafficking, ad specs, QA and troubleshooting, providing detailed insights and recommendations for improving processes. • Acted as a holistic media buying expert across the funnel, focusing your time where you can make the biggest impact and spotting new opportunities to drive business growth through data strategies and ad-tech evolution.
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