Praveen Karthikeyan

About Praveen Karthikeyan

Lack of effective customer discovery is often cited as a significant reason for the failure of early-stage startups. It\'s a puzzle waiting to be solved, and I\'m here to help early stage startups.Following the completion of my Master of Engineering Management degree at Duke University, I gained experience as a UX Researcher at companies including Userzoom, Emerald Expositions, and HPE, to mention just a few. Throughout my career, I\'ve led customer research initiatives for startups, enterprise organizations, and e-commerce ventures. Also, having personally navigated the challenges of running a small business, I possess a deep understanding of the challenges entrepreneurs face on a daily basis. In today\'s landscape, where barriers to entry are at an all-time low, I firmly believe that customer discovery is the golden key to crafting reliable and profitable businesses.Armed with my expertise in UX, design thinking, and customer discovery, I\'m on a mission to guide early stage startups and small businesses craft products for guaranteed growth and engagement, keeping them steps ahead of the competition.Is your early-stage startup grappling with questions like:* How can I uncover unmet needs in the market?* What do my customers truly want?* How do I decide what to build for maximum impact?* What are my customers willing to pay for?* How can I effectively grow my user base?* How do I conduct effective customer discovery with limited resourcesFeel free to connect with me! Together, we\'ll sculpt a product strategy centered on customer discovery and elevate your business.Email: p•••••••@discoverylaunchpad.io

Experience

1. Founder & Customer Discovery Consultant

   Discovery Launchpad

   Mar 2024 — Present

Education

• National University of Singapore

  Visiting Student, Geotechnical and Geoenvironmental Engineering

• Duke University

  Master's degree, Engineering Management

  2018 — 2020

• Amrita Vishwa Vidyapeetham, Coimbatore

  Bachelor of Technology (B.Tech.), Civil Engineering

Skills

• Matlab
• Microsoft Excel
• Powerpoint
• Autocad
• Microsoft Word
• Hvac
• Engineering
• C
• Microsoft Office
• Surveying
• Steel Structures
• Civil Engineering
• Concrete
• C++