Praveen P
Ipac Sem Manager @Thermo Fisher Scientific
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WORK HISTORY
Ipac Sem Manager @Thermo Fisher Scientific
EDUCATION
Osmania University
Master of Computer Applications (MCA)
ABOUT PRAVEEN P
More than 16+ years of rich experience Digital Marketing & Analytics Consulting | Google Tag Management Certified | Google Analytics Certified | Digital Marketing Consultant - Digital Marketing, Google AdWords - Search/Display, Inbound/Social program creation and analysis for b2b, b2c etc- Experience in Web, Mobile Apps Analytics, Tagging/Tracking, Tag Management Implementation- Delivering engagements on Google Analytics 360, Google Tag Manager and other digital marketing, data analysis and tag management tools- Experience in analyzing behavioral, marketing data to improve multi-channel customer journey and conversion across digital platforms. Analyze and communicating reports, dashboard and business trends to the client leadership teams- Experience in working with the product owner, business, Analytics, IT team to understand the requirements, objectives and manage day to day digital analytics project requirements, delivery and stakeholder communication- Support clients in defining tracking/tagging strategy (tags, data audit) and managed end to end tracking / tagging implementation for website / mobile apps- Knowledge of the various digital marketing strategies and tactics including, SEO, SEM, social media, display etc- Engaged with various international clients from industries such as Retail, Automobile, Finance, Travel, IT/Technology, eCommerce, Insurance and Entertainment.
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